We at Studio Concept have always been looking for the seductive shot, now AI delivers the perfect still life. Does AI undermine the beauty industry? Not at all, here are our whys.
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How is artificial intelligence changing the cosmetics industry?
Revolution, the application of AI is comparable to the invention of writing. Similarly, languages have changed and the beauty industry is only now beginning to realise the potential that new intelligence could hold. More and more distant from traditional cosmetics or simply closer to the customer’s needs, the future is now.
AI has revolutionised traditional benchmarks, a test by Wander Beauty showed how the strategic use of a simple chatbot was able to channel 17% of customers towards conversion compared to just 2% in the past. The average user finds convincing answers, this is changing the market in cosmetics.
The change can be felt behind the scenes, artificial intelligence has literally reinvented the supply chain. Inventories are optimised on the basis of automated score analysis, obviously taking into account the distributions in the individual shops. The result is a less cumbersome and decidedly high-performance industry.
Personalisation of beauty products thanks to AI
Also appealing because it is more inclusive, the new logic upsets the routine of the past. Where the beauty professional was the link between the customer’s needs and the cosmetic industry’s offer, today’s reality can provide the customised solution. Cosmetics adapt to needs.
The step is short and one easily thinks of interaction on beauty apps, in reality personalisation lies at an even deeper level. AI is capable of analysing large datasets on the hunt for emerging trends and, as if social phenomena and cosmetics spoke the same language, channels them into tailor-made formulations.
Brand apps are the final step, a marketing tool in the age of AI-ready cosmetics. Time spent on the smartphone screen has eroded the time spent in shops, even perfumeries. Personalisation has added a tool to optimise choice, going straight to the right formulation.
Trend prediction and new product development: AI as a driver of innovation
International Data Corporation underlines a CAGR of 29% and an expenditure of around EUR 600 billion in the five-year period 2024-2028, artificial intelligence attracts interest but above all moves a sea of investment. All this is reflected in an increasingly close association between cosmetics and neural networks.
Predictive logic and the analysis of emerging trends feed the algorithms that drive the beauty engine. New product formulations can thus reflect trends in both preferences and prices, the industry itself sensing market needs and adapting production.
This revolutionises the laws of commerce, whose supply and demand variables once governed trends. AI indicates the direction of production, optimises its costs and adapts them to the needs of the market. The system aims at eliminating inventories, avoiding dispersion.
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Enhancing the customer experience through augmented reality and intelligent chatbots
It may not be comparable to the experience of an immersive visor, but all it takes is an iPad or a simple smartphone to enter the wonders of AI cosmetics. Neural networks learn in adaptive mode, offer personalised assistance and, above all, are ready at any time of day or night.
Much more than the classic funnel, the advance of chatbots promises the spread of cosmetic culture in a hyperinformed approach. By implementing voice recognition, sales assistance takes on a humanoid tone. Although the temptation to confuse them is high, 75 per cent of users prefer to know whether they are talking to the human or the machine.
Virtualisation does the rest, the panorama overcomes the photographic filter to mimic the effect of make-up. Artificial intelligence has literally broken through the “try before you buy” barrier: the app analyses the image and extrapolates aesthetic information from it, this allows it to return solutions and no longer simple impressions.
Studio Concept and still life photography
The logic of AI is far too complicated, but it communicates through the immediate language of images; the power of the tool lies in the amount of information it is able to process and return. Where then is the problem? Obviously, in the bias of emotions.
The moment of the perfect shot still accompanies us on our journey, the world of photography captures because it transmits data and solutions but above all because it describes beauty. This is how still life is called upon to render meaning.
Artificial intelligence is the tool that helps us especially in post-production, to the benefit of time. Beauty, however, does not speak the language of perfection because the result would be a product that is always the same. Therein lies the sensitivity in dosing the eye with human and artificial intelligence, AI is powerful but real beauty is even more so.
Artificial intelligence is transforming beauty: it enhances it, personalises it, makes it more accessible and aware. From the supply chain to brand apps, from the creation of new products to the customer experience, AI is redrawing the boundaries of cosmetic marketing by offering innovative tools to engage, understand and anticipate the public’s desires.
At Studio Concept, we believe that the future of cosmetics lies in the seamless integration of technology and creativity. The still life evolves in dialogue with intelligent algorithms, capable of amplifying the visual story of each product. The challenge is precisely this: to use artificial intelligence to make beauty even more authentic, empathetic and human.
