Photography in cosmetics is effective when it harmonises the graphic rendering and brand communication. The added value lies in the ability to link the product to the concept behind it.
To get the most out of each shot, it is essential to rely on professionals specialised in still life beauty, who are able to enhance the texture, details and personality of the brand. This is how the message reaches its target audience. Here are some examples by Studio Concept.
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Still life for cosmetic products, Veralab Luce Liquida
Insiders remember Sanremo, where the Italian brand took a chance with Overskin on the stage of the music festival of the year. Yet the love brand starts from an idea aimed at its audience, in a project that aims to analyse needs through dialogue. With empathy and a wealth of professionalism, this is how Veralab wins people over.
Our collaboration here focuses entirely on the interpretation of direct experience, with the image conveying the meaning of material communication. The dynamics of the shot combine the peculiarities of the skin with the solution offered by the brand. It is not simply a matter of representing the product, which anyone can do. The still life conveys the meaning of a brand that solves problems because it listens.
One example is the lotion proposed for the treatment of impurities. The approach to cosmetics starts with a careful assessment of the problem in order to offer an adequate aesthetic solution. Veralab focuses heavily on the clinical effectiveness of its treatments, which is the meaning of dynamic communication that is also attentive to the instructions for use of the product. Luce Liquida plays with lighting and makes the offer concrete.
Branding, Packaging and E-commerce – Flariel Cleansing Face Gel
There’s no need to beat around the bush, Flariel is aimed squarely at Gen Z. Futuristic but respectful of today’s environment, the brand aims for a typically funny aesthetic. Digital beauty takes on added value here, lightening the approach to cosmetics but emphasising its uniqueness. The channel is the dynamic one of social media, a space for young people.
For the project, we came up with a more immersive strategy. Here, all the foundations for innovative branding were in place, opening up a world of ideas that paved the way for packaging and e-commerce designs. The clean lines leave room for a trendy technological dimension. Like in a 90s game, cosmetics become a game.
Digital technology enters the real product in a true journey suspended between dimensions. The cosmetic graphics here have all the ingredients for a dynamic approach. The QR info opens the virtual door to an augmented communicative reality. The single-colour dynamic and graphic strategy favour communicative usability, and the cleanliness of the face is accompanied by clear marketing because it is more direct.
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Packaging Design, Cosmetic Products Milace – Anti-age Eye Contour Serum
Nature stops time and draws its imprint of beauty. Milace is one of the brands that best interprets the concept of prestige. The natural formulations wink at anti-ageing properties, the aim being to offer valuable cosmetics for everyday use. Gold is the colour that represents Milace.
Set in a much broader context, the design of the brand’s packaging is part of a more comprehensive strategy. Here, the idea starts with branding and takes shape in the form of precious packaging. Our work sought to achieve an exclusive yet direct effect, precisely in order to convey the great importance of innovation in Milace’s formula. The effect is unique.
Clean lines outline the nature of the packaging, the meaning lies in the relationship between light and the reflections of the materials. The result is packaging with timeless appeal, the Lifting Eye Contour Serum is one of the characteristic examples. The properties of saffron are enhanced by innovation in cosmetics, the effect is packaging that conveys the preciousness of the product. Cosmetics become exclusive.
Packaging design and communication, DETOX FACE MASK
The synergy of the ingredients aims at a cosmetic solution that draws strength from nature, this is the essence of Armores’ proposal. The brand combines innovation with the concept of integration, the aim is to offer healthy support for beauty. Through daily use, the brand’s offering aims to broaden its audience. Here, communication makes the difference.
Customer needs focus on information, so here it was necessary to condense the content and harmonise it into a product with a streamlined but effective image. Our contribution required a two-pronged approach, with the design of the packaging forming the basis for revolutionising the brand’s communication itself. The packaging needed to be streamlined and linked to a more complete representation, with the key lying in the synergy of the tools.
The Detox Face Mask is the perfect example. It is a formulation that uses a structured texture and offers an immediate cooling effect. The colour of the packaging reflects its essence, and the design opens up communication. The Armores line focuses on content, and we at Studio Concept have translated this into a form that lives up to it. In this way, design and photography contribute to the power of the message.
As the cases of Veralab, Flariel, Milace and Armores demonstrate, there is no single recipe for cosmetics communication: there is only the right strategy for each identity. From the freshness of Gen Z to the timeless elegance of anti-ageing, success comes from consistency between packaging, photography and message.
At Studio Concept, our goal is to evolve pure aesthetic image into a visual ecosystem that converts brand values into immediate perception for the customer. Because in the world of beauty, form is, in effect, substance.
