The beauty of cosmetics lies in its essence, multifaceted and unique in every single variation. At Studio Concept, we love to enhance the details with targeted packaging design for cosmetic products, cultivate their appearance through high-quality still life photography, and emphasise their strengths through effective communication. Here are some examples.
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Packaging design and communication for Helen Seward REHUB+ SPECIALIST
Transversal is the adjective that best interprets the mission of the Milanese brand. Trichology is a sensitive specialisation, so it deserves the support of a brand that invests heavily in technology. High quality standards and a global project can only make it the benchmark for specialists in the sector. Here is the mood of the dedicated line.
Focusing on the essence means removing all superfluous elements to capture the soul of the cosmetic and translate it into an evocative design. Here, the design evokes and optimises volumes while ensuring continuity. The packaging design is directly linked to the communication strategy, which is direct and practical in order to offer a tool aimed at styling professionals. What did we do? We created concreteness.
While silver is distinctive, the rest of the packaging is designed to offer an experience that is both neutral and smart. The focus had to be on practicality, and the numbering itself is the solution that facilitates use in the field. Unlike other projects for Helen Seward, here the communication focuses on the essentials without ever neglecting clarity. Professionals create from the essence; they don’t need much else.
Product Photography Still Life and Communication for Cotril K-Smooth
Over 50 years old and not showing it at all, we at Studio Concept consider it one of the freshest brands in the haircare landscape. Italian reality is always there when it comes to glamour and luxury. On the catwalk as well as on film sets, the brand is a reference point for hair professionals. Cotril is there.
Here, the still life work is somewhat a reflection of our nature; the mission was to embellish. Textural, in the play of light, the photography thus reaches a memorable dimension. The reflections caress the product, evoking the effect on the hair. The communication aligns with this, the meaning being to convey the need for order that animates the product. Words and images convey the value.
What is a fabric if not a regular weave of skilfully intertwined threads?
This is precisely the point of the K-Smooth line, which could only result in a soft analogy with a precious effect. Sometimes it is necessary to reduce to the essentials in order to grasp the heart of the message, and the communication strategy itself did not aim to weigh it down. After all, all you need is a precious colour and the brand that is a benchmark for quality.
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Packaging design and communication BBColor Pigma Helen Seward
Professional, yes, but also attuned to the needs of the general public. The Milan-based brand interprets common beauty needs, especially when it comes to colour. This makes it multifaceted, with each specialisation being the interpretation of a brand that is never the same. After all, this is the special virtue of true names.
At Studio Concept, we approach each collection as if it were the first time, especially when our business partners are already our clients. Every specialisation needs the right creative energy, and this has helped us to enhance the product, starting with its packaging. The communicative approach is a natural consequence of this. The result works.
The geometric pattern plays with colours, giving rise to a particular effect in the BBColor Pigma line. If the aim is to attract, attention must be cultivated through immediate graphics. The colour of the label becomes the key to interpreting the variants. Packaging is an immediate tool and communication provides in-depth information for non-experts, ensuring an informed choice.
Packaging design and communication Helen Seward – Synebi Salon Experience
Close to nature in its ingredients, the brand is also a benchmark when technology can make a difference. The treatment sector aims for effectiveness, which is why the Synebi Salon Experience line was another stimulating experience. You don’t come first by chance; you need the product, but also communication that lives up to it.
The packaging design aimed to convey a sense of transformation, with the customer seeking the mirror effect promised by the treatment. Essential in form, the packaging had to convey a sense of technological concentration, an effect achieved through the careful use of colour shades. Technology also needs to be explained, which we did through communication that was worthy of a fully informed choice.
With its wide range, Synebi Salon Experience is a project that allowed us to explore a variety of graphic solutions. While maintaining the continuity of the scheme, we focused on colour combinations and textures in the background. This helped us to create a clear separation from the hair reconstruction kit. Stimulating in its development, the project is another creation by Studio Concept.
In the world of haircare, the image must evoke specific sensations: the softness of silk, the strength of the fibre, the brightness of the colour. Photographing these products means capturing the vitality of the material and making it tangible through the gaze.
The projects for Helen Seward and Cotril demonstrate our approach: we use light to define textures and design to organise technical complexity. At Studio Concept, we give shape to trichological innovation, creating an aesthetic that enhances both the scientific performance and the glamorous appeal of the final result.
