At Studio Concept we look at each line through still life photography, the point of view highlights the quality of prestige cosmetics.
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What does brand or prestige skin care line mean?
Offer the best is the maxim that applies to everyone, especially when it comes to the cosmetics offer. The reality of the market, on the other hand, speaks of large numbers for global cosmetics but faster growth for the prestige market segment.
Translated into figures, this would rise from about 25 billion today to almost 37 billion by 2030. What is behind all this? The prestige market can only be the result of targeted investments, research but also strategic acquisitions and a sensitive approach to different global markets.
Prestige skin care is one of the areas of high-end cosmetics. Launching such a line means offering solutions with a high cost but high added value. It is not enough to work on the brand or rely on a sophisticated concept, the prestige skin care line offers solutions for the few.
Packaging design, visual concept and communication for MILACE BEAUTY
The brand is one of the closest examples of the true meaning of the prestige line in skin care. The work around the brand stems from making the most of the most precious ingredients. Enhancing the brand means creating a style concept that lives up to it.
Precious, the work for Milace Beauty revolves perfectly around this adjective. The all-round approach makes it possible to start from the elaboration of the creative concept, this lays the foundations for a more homogeneous stylistic product even in the packaging design steps. The prestige of the ingredients must find a suitable container.
For the eye contour, for the face but also anti-ageing cream, the brand’s offer aims at providing a multiple solution but above all in continuity with the prestige of the ingredients. Saffron flowers represent the hinge, the ideal cue to build a copy projected towards an e-commerce with high added value. Communication elevates prestige.
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Tips and strategies for creating a prestige skin care line
To stand out among the many, that is the game all new brands play. Becoming the promoter of a prestige line is an extra challenge, it is necessary to differentiate oneself starting with the choice of ingredients. The era of claims is over, the customer is aiming at the essence of the product.
Yes, private labelling is one of the most viable options, especially at the beginning. However, this is one of the most impervious routes if the promise is that of the prestige line in skin care. The aim is not to propose the solution in the most elegant way compared to competitors, the product must be valuable for real.
A prestige line needs a high target group. It is therefore necessary to build a brand identity to match, the proposition must communicate the added value in the right way. Influencer marketing and social strategy must be dosed in a targeted but above all effective way. The right experience can make all the difference.
Saffron: the secret ingredient for prestige skin care
Thousands of flowers need to be picked to extract a small amount of red gold, which is why saffron is one of the rarest ingredients. Its cultivation characterises the colours of Provence, making the narration of the harvest at first light in the morning an even more precious detail in describing the ingredient.
The sense of choice lies behind saffron’s properties: flavonoids, but also the carotenoid crocin and phenolic compounds are antioxidants with particularly valued properties. Saffron skin care is a luxury solution with definite effectiveness. Here are the reasons for a prestige choice.
Starting with the sought-after essence of saffron is also a winning strategy for upcycling, skin care prestige can in fact benefit from the petals of the flower Crocus sativus. The prestige of saffron combines with the beauty of its flowers to convey a concept of nature with high added value. The right concept closes the circle perfectly.
Future and forecast of the prestige cosmetics market
The growth prospects do speak of large figures, but they describe only a slice of a market of much larger proportions. The prospects in the future are for a CAGR of up to 5.8% for the period from 2024 to 2030.
Tomorrow is indeed characterised by an epochal challenge for the entire cosmetics sector, but especially for its prestige divisions. Skin care, perfumes, coloured cosmetics and hair lines are the four divisions where destiny will be decided in the high-end market.
Prestige skin care will have to be able to withstand the differentiation of global markets but also the unfair competition of counterfeits. The secret lies in choosing a valuable and above all eco-responsible INCI, the customer of the future will be increasingly critical and able to recognise true prestige care.
Creating a prestige skin care line requires a deep commitment to excellence and authenticity.
We have made every effort to interpret this vision masterfully, using still life photography to emphasise the timeless quality of the cosmetic products. Our choice of ingredients such as saffron capture the essence of nature and also transform each product into a visual and sensory work of art.
