Insights on cosmetics, design and photography.

Cosmetic sector: what does it include? Discover the categories of cosmetics products 900 900 Studio Concept S.r.l.

Cosmetic sector: what does it include? Discover the categories of cosmetics products

Knowing how to describe implies a broad view of the entire cosmetics landscape, only then does the eye catch the detail that emerges. We are Studio Concept and we place…

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Artificial intelligence and chatbots for cosmetics: what to know? 900 900 Studio Concept S.r.l.

Artificial intelligence and chatbots for cosmetics: what to know?

The technological wave is also sweeping over the cosmetics industry, and there are many opportunities for a real revolution. At Studio Concept, we stand alongside brands that focus on quality…

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Photographing cosmetic products for Amazon: how to shoot? 900 900 Studio Concept S.r.l.

Photographing cosmetic products for Amazon: how to shoot?

Playing on styles is also an option in the cosmetic armoured still life, the standards of the Bezos shop are in fact among the strictest. We at Studio Concept help…

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Customer Experience for Beauty and Cosmetics: why is it important? 900 900 Studio Concept S.r.l.

Customer Experience for Beauty and Cosmetics: why is it important?

The customer is at the centre, that is the approach that positively influences conversions when it comes to cosmetic marketing. The customer impression is the result of analysis and the…

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Copywriting for Beauty and Cosmetics: From Technique to Branding 900 900 Studio Concept S.r.l.

Copywriting for Beauty and Cosmetics: From Technique to Branding

Quality is nothing if not supported by effective cosmetic marketing. We are Studio Concept and help brands express potential, including through the right words. The art of product storytelling: from…

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Best Beauty Agency: grow your business! 900 900 Studio Concept S.r.l.

Best Beauty Agency: grow your business!

Success is a matter of choices, especially when cosmetics are at the centre. We at Studio Concept stand by the brands that work, starting with the still life of cosmetics…

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Photographs of Christmas Cosmetics: How to improve your corporate image? 900 900 Studio Concept S.r.l.

Photographs of Christmas Cosmetics: How to improve your corporate image?

The holiday is about love, family but, in cosmetics, it is above all the triumph of quality. With our cosmetics photography service, we at Studio Concept focus on the combination…

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Construction E-commerce Beauty: Branding and Visual Strategy 900 900 Studio Concept S.r.l.

Construction E-commerce Beauty: Branding and Visual Strategy

At Studio Concept we love the integrated approach to strategic branding, our still life is part of a project and does not stop at mere representation. Through our experience, we…

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How to create and photograph cosmetic samples? 900 900 Studio Concept S.r.l.

How to create and photograph cosmetic samples?

Technique is not everything when it comes to still life in cosmetics. At Studio Concept we elevate product photography, we entrust it with a creative message, but we do it…

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Starting a Cosmetic Brand: Challenge, Reality and Resources Needed 900 900 Studio Concept S.r.l.

Starting a Cosmetic Brand: Challenge, Reality and Resources Needed

Many try but few succeed. The figures of beauty are the classic bewitching gaze of a Medusa that scatters expectations like a pebble in the sea of supply. We at…

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Exploiting tiktok for cosmetic marketing, what to know? 900 900 Studio Concept S.r.l.

Exploiting tiktok for cosmetic marketing, what to know?

Riding the wave of the trend is the effective strategy in cosmetics promotion, in fact, social videos of cosmetic products are a phenomenon of custom and actively involve over a…

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The art of cosmetics photography: tips and tricks 900 900 Studio Concept S.r.l.

The art of cosmetics photography: tips and tricks

Presenting the product is everything in cosmetics communication, the aim is to translate reality into images true to it. Respect for colour comes before any other aspect, respect for texture…

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Influencer marketing for cosmetics and beauty, what to know? 900 900 Studio Concept S.r.l.

Influencer marketing for cosmetics and beauty, what to know?

Cosmetics and communication are two elements that have always found a meeting point in the individual customer experience. If entering a physical store used to mean finding a space within…

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Italian cosmetics industry, Cosmetica Italia figures 900 900 Studio Concept S.r.l.

Italian cosmetics industry, Cosmetica Italia figures

The industry’s numbers direct every entrepreneurial project. The recent pandemic period and the hot climate of international geopolitics are some of the factors that have contributed to the expectations on…

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Natural and organic cosmetics: What are they and how to recognise them? 900 900 Studio Concept S.r.l.

Natural and organic cosmetics: What are they and how to recognise them?

Organic and natural belong to the trend rather than a technical classification, and this is where one of the most lucrative confusions in cosmetics arises. There is a need for…

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Marketing beauty salons with Instagram: tips and ideas 900 900 Studio Concept S.r.l.

Marketing beauty salons with Instagram: tips and ideas

The numbers are well known to frequenters of social photography, the platform has gone from being considered a collective phenomenon to becoming a professional reference for social marketing. We at…

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Professional photos for your cosmetics shop on Amazon 900 900 Studio Concept S.r.l.

Professional photos for your cosmetics shop on Amazon

The game is played in a few moments, the time of a glance draws the line between capturing attention or giving in to oblivion. Amazon is an incredible container of…

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How to increase sales of cosmetics using QR Codes? 900 900 Studio Concept S.r.l.

How to increase sales of cosmetics using QR Codes?

Cosmetics is one of the areas that makes most use of technological marketing, there are many products and even more competitors so the tools can only be fast. We at…

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Successful cosmetics case study: Hemp Care 900 900 Studio Concept S.r.l.

Successful cosmetics case study: Hemp Care

Translating the ideals of a brand into a concept capable of expressing its full potential, this is the premise in our work alongside our partner Hemp Care. We at studio…

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SWOT analysis of the cosmetics industry, what is it and how does it work? 900 900 Studio Concept S.r.l.

SWOT analysis of the cosmetics industry, what is it and how does it work?

Cosmetics came into being much earlier than one imagines; for thousands of years people have been taking care of themselves for a healthy appearance. Times change and needs require an…

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Photographing a Perfume: How is it done with still life techniques? 900 900 Studio Concept S.r.l.

Photographing a Perfume: How is it done with still life techniques?

Entrusting a story to the evidence of the shot, this sums up in words the essence of still life. Study of light but also focus on communication are just some…

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How to realise the still life of an advertising campaign? 900 900 Studio Concept S.r.l.

How to realise the still life of an advertising campaign?

Looking around and focusing on the idea that works, that is the starting point for a successful shoot. We are Studio Concept and we help cosmetic brands through still life…

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How to photograph cosmetic products to advertise on Facebook? 900 900 Studio Concept S.r.l.

How to photograph cosmetic products to advertise on Facebook?

Social media are a powerful medium for advertising in cosmetics, working on targeted posts means focusing on active communication. The style must be able to combine experience with impeccable technique.…

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How to photograph make-up products? 900 900 Studio Concept S.r.l.

How to photograph make-up products?

Still life in cosmetics draws interest from trends. Photography aims for performance but must also be visually appealing. The choices can only follow the varied interpretation of light and framing,…

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How to photograph cosmetic products for e-commerce 900 900 Studio Concept S.r.l.

How to photograph cosmetic products for e-commerce

Each product is born from research aimed at offering new solutions, the cosmetics market requires a clear distinction in order to stand out among the many. The photography of cosmetic…

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Storytelling through cosmetics photography 900 900 Studio Concept S.r.l.

Storytelling through cosmetics photography

The still life in cosmetics is the most widely used standard, emerging becomes increasingly complicated. We at Studio Concept prefer to propose a different interpretation, the image becomes the vehicle…

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Ideas for photographing cosmetics products 900 900 Studio Concept S.r.l.

Ideas for photographing cosmetics products

Still life and cosmetics are two terms that too often recur together, so it is easy to fall into a creative vacuum. At Studio Concept, we believe in experience that…

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Photos and Examples of Product Images for Toiletries 900 900 Studio Concept S.r.l.

Photos and Examples of Product Images for Toiletries

Talking about photographic technique alone sometimes means moving away from concrete application. Inspired by professionals might be a starting point, relying on them is the way to make a difference.…

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How to photograph in still life on a white background? 900 900 Studio Concept S.r.l.

How to photograph in still life on a white background?

Colour communicates, white represents purity in a recurring concept in cosmetic photography. White is also adherence to common standards in e-commerce, hence the importance of colour in a still life…

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Beauty and cosmetics: How to increase sales with images? 900 900 Studio Concept S.r.l.

Beauty and cosmetics: How to increase sales with images?

In the beauty industry, image is everything, quality is the key word that fuels a successful shoot. At Studio Concept we focus on meaning, here are our suggestions for attention-grabbing…

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What are the best cosmetics brands on trend? 900 900 Studio Concept S.r.l.

What are the best cosmetics brands on trend?

Talking about oneself in a product is the challenge from the outset for cosmetic marketing. You can start with the quality of the ingredients in a formula that is different…

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Cosmetic packaging: how to influence consumer purchasing? 900 900 Studio Concept S.r.l.

Cosmetic packaging: how to influence consumer purchasing?

Emerging means interpreting the product differently, but a targeted approach is needed. The basis is in the analysis of consumption habits, a strategic design of the product and above all…

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The future of the cosmetics industry: innovations and emerging trends 900 900 Studio Concept S.r.l.

The future of the cosmetics industry: innovations and emerging trends

Following the trend originates a circle that brings no change, cosmetics must feed on novelties that are ahead of their time. Change is living matter and must be channelled, we…

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How to build a brand identity in the beauty sector? 900 900 Studio Concept S.r.l.

How to build a brand identity in the beauty sector?

Starting with oneself is the first step, but the world of cosmetics is made up of a multitude of individuals and everyone can claim to be special in their own…

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How to collaborate with bloggers and influencers in the cosmetics industry? 900 900 Studio Concept S.r.l.

How to collaborate with bloggers and influencers in the cosmetics industry?

Working on the brand requires certain strategic steps, each campaign may need a specific approach in this respect too. At Studio Concept, we believe in transversal communication, the beauty sector…

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How to Creating Beauty Cosmetic Affiliate Programs for you Brand 900 900 Studio Concept S.r.l.

How to Creating Beauty Cosmetic Affiliate Programs for you Brand

When one speaks of the health and beauty sector, one is referring to an industry that knows no crisis. It is the importance attached by more and more people to…

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E-commerce photography trends in the cosmetics sector: what are they? 900 900 Studio Concept S.r.l.

E-commerce photography trends in the cosmetics sector: what are they?

Communicating in image is art, but above all it is research behind evolution. Approaching still life product photography means anticipating the actuality of the cosmetic sector, the aim is to…

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Cosmetics and beauty packaging trends for 2023 900 900 Studio Concept S.r.l.

Cosmetics and beauty packaging trends for 2023

Fashions are cyclical and the past helps to understand the future: 2023 shakes up this perspective. Design is stripped down to its essence in favour of colours and technologies take…

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What are active ingredients in cosmetics? 900 900 Studio Concept S.r.l.

What are active ingredients in cosmetics?

Following word of mouth alone is not the best approach, cosmetics is increasingly moving towards targeted development so it is not certain that the same product has the same function…

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How to Build a Website for Cosmetic Products? 900 900 Studio Concept S.r.l.

How to Build a Website for Cosmetic Products?

Analysing the target, grasping the needs and translating them into a tool that offers quality, these are some of the focal aspects. Studio Concept is at the customer’s service in…

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