From the study of cosmetic communication to the still life set, we at Studio Concept accompany the brand in the cosmetics market. Even in App, the quality strategy wins.
Indice
Digital Innovation and Mobile Marketing in the Beauty Sector
The beauty business is growing, the bar is set to reach $800 billion by the end of 2025. The role of e-commerce is confirmed as structural and the digital revolution is its natural catalyst. All it takes to choose cosmetics is a tap.
Has beauty moved online? Seventy per cent of consumers buy cosmetics via apps, but this figure does not undermine the usefulness of physical stores. Their role has changed: whereas shops used to focus on sales volume, they now contribute to brand strategy. Being there makes all the difference.
Design Your Beauty App: From Concept to Realisation
Planning has to be above all careful, the development of the brand App promises a certain return but requires an equally important investment. The most advanced Apps implement tools such as AI and AR, but it is possible to start with simpler products. Employing the right expertise makes all the difference, starting with the programme manager.
Sale of products
Understanding the market is functional to understanding the offer, it is necessary to study the competition in order to intuit which direction to take. This suggests the typology of the offer, the breadth of the catalogue is functional to the tools to be implemented. Virtual assistant and augmented reality are great when focusing on the variety of the offer.
The quality of the App experience is the added value that drives the items in the catalogue. The wide choice is functional to the variety of needs, so it is important that the design takes this into account to provide answers in a simple and intuitive way. Photos and descriptions are also important, you need reality and quality to sell but above all to build loyalty.
Loyalty programmes
Developing in App makes the brand smarter but above all more practical to use, which creates the mix that drives loyalty. Long gone are the days when big promotions moved the crowds in stores, now offers are adapted to the needs of the customer. Brand awareness becomes brand love.
Point collection is one of the enduring classics, even in App it is the most effective way to build loyalty. The customer earns bonuses related to purchase volume, he can then use them to take advantage of dedicated promotions. Of course, quality is what keeps them coming back, but loyalty is earned through convenience.
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Customised recommendations
The basic approach may be to ask a few questions at the sign-up, already knowing the customer’s complexion and preferences is a first approach to direct them towards a selection more suited to their needs. Recommending the most suitable solution helps the brand to express the added value behind its offer, merely exhibiting is not enough.
Evolved AI models are a more than valid tool, the shopping experience can privilege itself with highly customised assistance. Adding the virtual trial is the strategy that takes the offer beyond the barrier of the more classic online purchase, the choice becomes a physical experience. Quality advice suggests value-added purchases.
Create an Integrated Omnichannel Experience
Creating the right app can increase the connection between sales in physical stores and online. The two tools can work in synergy so as to increase the quality of the service the brand offers its customers. The real sense lies in practicality.
The customer is oriented through the App, can go through the details of the offer and finalise the procedure with payment. The integrated design offers the opportunity to collect the purchase at the physical store. Here the potential of innovation proves to be an added value for more traditional channels. The App supports the store.
Design a Fast and Effective Interface
You have 4 seconds to get to the customer, field data confirms that longer times reduce sales rates. Back-end development is what needs to be taken care of to ensure that the servers can handle the traffic without any slowdown.
Optimising the interface requires intuitive user interface graphics, this is an important aspect as it ensures a humanisation of the purchasing platform. The design quality lies in making the interaction between the customer and the platform natural. The offer comes if it is usable, so conversion rewards effective cosmetics.
The Art of Still Life Photography: Enhancing Your Cosmetic Products
Sight rewards images that are able to evoke suggestions, product photography thus confirms itself as an art capable of describing but above all of moving. The App shop tends to standardise proposals, the quality of photography prevents this from happening.
The technique, of course, can only be impeccable. The still life must transfer the brand identity into a creation that speaks of the product in its distinctive features. Set or not, photography in cosmetics is part of the sales strategy. Quality is needed.
Creating a beauty app is not just about selling products, but building an immersive and engaging experience for the customer. From omnichannel integration to AI-based personalisation, every aspect must be designed to offer convenience and added value. An intuitive interface, effective loyalty programmes and quality still photography are key elements in strengthening the brand and building user loyalty.
In an ever-changing market, digital innovation is the engine of growth: those who know how to design an effective app not only stand out from the competition, but also create a lasting connection with their audience.
